When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.
In a dark week for nursing homes, courts offer beacon of hope
By
Kimberly Marselas
Mar 20, 2024
The last week has been an ugly one for nursing homes, at least if you read the consumer press. The courts offered some hope.
Hate can’t have a home here
By
Kimberly Marselas
Nov 22, 2022
In this moment, nursing homes and the entire senior care continuum owe it to all of their residents to say: Hate has no home here, but you do.
Fallout from clearinghouse attack continues to mushroom
By
Kimberly Marselas
Mar 13, 2024
It seemed improbable the first time someone told me the fallout from the cyberattack on the Change Healthcare platform might last for weeks, or for months even.
Growing old ain’t what it used to be
By
Kimberly Marselas
Apr 06, 2022
There’s nothing like a couple of days of business travel to make you feel old.
Recruiting immigrants? Invite them in and wrap them up
By
Kimberly Marselas
Apr 19, 2022
The message is clear then that providers who want to succeed while on this recruitment journey must prepare for some key challenges; chief among them is the idea that these workers, like any others, will...
It’s possible to put workers first without breaking the system
By
Kimberly Marselas
Jan 26, 2022
The demands on nursing home staff (and their right to demand more for themselves) threaten to break the system. But it doesn’t have to be that way.
Per-bed values fuel skilled nursing mystery
By
Kimberly Marselas
Nov 04, 2021
What’s happening in skilled nursing transactions lately has left deal brokers scratching their heads.
No shore thing for seniors’ long-term care
By
Kimberly Marselas
Jun 02, 2021
Here in the Mid-Atlantic, it’s finally beach season, even if the ocean is still a brisk 60 degrees. We’ll set off for the Delaware shore in a few weeks in our big ol’ SUV, with a roof rack loaded...
Send a strike team while the fire is hot? Maybe not
By
Kimberly Marselas
Feb 17, 2021
Over the last few months, one phrase seems to have fallen out of favor when it comes to the virus that causes COVID-19. When was the last time you heard someone refer to it as the “novel coronavirus”?...