When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.
On immigration, are these two unicorns or realists?
By
Kimberly Marselas
Mar 02, 2023
Govs. Eric Holcomb (IN) and Spencer Cox (UT), two Republican leaders in decidedly Republican states, swear they’re not unicorns.
Want to know where your employees go at shift’s end? This map may tell you.
By
Kimberly Marselas
Apr 07, 2021
Never has it been so important for skilled nursing providers to know what their employees are doing when they leave the building. Amid a pandemic, it appears, one of the most dangerous places an employee...
This group has a lock on aging in place
By
Kimberly Marselas
May 04, 2022
There’s one rapidly aging in place population that not many pundits are thinking of in their equations. And it’s growing explosively.
Let’s put a new spin on this tired ol’ nursing home staffing story
By
Kimberly Marselas
Mar 08, 2022
More money, more benefits, more flexibility. We need to know more of the nursing home staffing story.
No more mandate extensions. Let’s roll.
By
Kimberly Marselas
Feb 02, 2022
What is the end game in asking for another mandate extensions? Delay, deny and deflect methods won’t protect vulnerable populations, nor maintain workforce.
Send a strike team while the fire is hot? Maybe not
By
Kimberly Marselas
Feb 17, 2021
Over the last few months, one phrase seems to have fallen out of favor when it comes to the virus that causes COVID-19. When was the last time you heard someone refer to it as the “novel coronavirus”?...
Want to improve Medicare Advantage? Deliver some real advantages
By
Kimberly Marselas
Aug 02, 2022
Last week, the Centers for Medicare & Medicaid Services put out a request for feedback on the Medicare Advantage program, which is rapidly becoming the nation’s preferred healthcare insurer provider...
In a buyer’s market, who will step into the void?
By
Kimberly Marselas
Jun 14, 2022
Holding on right now is already possibly as hard as it’s ever been. Could a bad economy turn into a buyer’s market for business-minded investors?
Be careful who you’re calling a price gouger
By
Kimberly Marselas
Mar 15, 2022
Federal officials, including the commander in chief, are finally talking about price gouging!