I’ve promised myself only two things in life about my use of social and/or digital media. Readers, I’m about to break both of my own rules with this post.
Shedding light on elder abuse
By
Matthew Gallardo
Jun 15, 2015
June 15 is World Elder Abuse Awareness Day. What is your facility doing to boost recognition?
Moving beyond the ZIP code
By
Steven Littlehale
Mar 26, 2014
Why is there greater disparity occurring in some states but not all? Is it about the size of the state or the number of survey districts?
Where’s my raise?
By
Dave Sedgwick
Nov 26, 2013
A relatively new administrator asked me a great question recently. He asked, “Do you (and should I) always give a raise along with an annual review?”
Staying true to a mission while expanding
By
Elizabeth Newman
Jun 02, 2017
It’s hard to intrigue me much when it comes to renovations or new buildings. But in the case of Masonic Homes of Kentucky, one element in particular caught my eye: Its history as a refuge for widows...
The elephant in the room
By
Gary Tetz
Nov 10, 2016
Nope, I won’t do it. I just won’t. This is a column about long-term care and the important issues facing our profession. I absolutely refuse to get drawn into a heated discussion about the...
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
Ghosts of therapists past
By
Renee Kinder
Nov 08, 2018
Therapists experience the same impact when facing the ghosts of predecessors in their own therapy departments. And when considering the spirits of old habits needing to be shifted by significant changes...
Learn how to advocate in D.C.
By
Tara Roberts
Jul 07, 2017
I’ve had the pleasure and honor of participating in advocacy in a variety ways in the last 10 years .
Tips to market your new modality
By
Kimmer O’Neill
Jan 27, 2017
You might not have gone to school for marketing, but if you get a new modality for your clinic, you’ll very quickly find yourself wearing a marketer’s hat. This is what happened to our team...