Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
Intern gains life lessons on retirement living and memory support
By
Jessie Krebs
Oct 17, 2014
When I came to Baltimore-based Erickson Living to work as a public relations summer intern, I imagined I would enrich my PR experiences and skills, but I never dreamed I’d walk away with such a wealth...
Sr+ Redirection
By
Mark Pavlovich
Nov 30, 2020
Would you be surprised that individuals diagnosed with moderate to severe dementia require redirection during approximately 78% of staff interactions? Perhaps the only surprise is that the 78% is so low.
Honoring our fallen
By
Sara Bender
May 04, 2022
“What we once enjoyed and deeply loved we can never lose, for all that we love deeply becomes part of us.” — Helen Keller. These past two years of the pandemic have presented clinical challenges...
Expanding support for families
By
Marian Hamilton
Jan 15, 2013
After my husband’s death in 2004, I thought how wonderful it would have been if there were a refuge in a hospital where caregivers could go to “escape” and recharge themselves — an...
Wandering residents and elopement prevention
Apr 06, 2015
Adults with a history of Alzheimer’s disease or dementia are at risk for wandering and elopement. Because this could result in an injury or fatality, consider evaluating existing organizational protocols...
Caregiving and curbing sibling discord
By
Matthew Gallardo
Sep 01, 2017
Serving as a caregiver for an ailing parent or parents can be extremely challenging. It can be physically, mentally and emotionally draining.
Stop calling residents ‘cute’
By
Jean Wendland Porter
Oct 26, 2015
Working in long-term care for over 35 years, I’ve heard various residents referred to as “cute” nearly every day. “Cute” competes with “spry” and “adorable.”
Three ideas for great online marketing
By
Ken Robbins
Apr 15, 2013
By the day, more and more baby boomers are becoming the adult caregivers for their parents. They are the decision-makers who need to be targeted, but marketers for long-term care facilities are still missing...
Selfless or selfish? An important question for leaders
By
Julie Thorson
Apr 27, 2022
As leaders, we are often faced with the notion of selflessness and selfishness. It may be hard to recognize, but it happens to all of us. Recently, yet another line was blurred for us as leaders...