October seems to be shaping up as Mixed-Message Month
By
John O'Connor
Oct 22, 2018
Despite the negative numbers, capital providers are lining up to make senior care and long-term care deals, often at inflated prices that seem to be at odds with the available evidence.
How to drum up long-term care business? Scare them
By
James M. Berklan
Oct 17, 2018
Whether you realize it or not, you’re likely going to need extra care in your older years, the soft-sell goes. And, my, look how expensive it is!
Mixed messages about the current state of long-term care
By
John O'Connor
Oct 15, 2018
Some American Health Care Association convention attendees might have experienced a sudden case of whiplash last week. That’s because their eyes and ears were quickly exposed to two very different realities.
Starting the day with email: A good plan?
By
Elizabeth Newman
Oct 12, 2018
How we structure our days can often be tied directly back into our productivity.
The case for social media — and keeping control
By
James M. Berklan
Oct 10, 2018
Using the likes of Facebook, Twitter, et. al. is about creating and controlling your own message. It’s about time more providers discovered this.
Long-term care operators, it’s time to get down to … well, you know
By
John O'Connor
Oct 05, 2018
With all due respect, I feel compelled to make a simple request: Can we stop pretending what long-term care professionals do for a living is not a business?
We’re ugly, and our mothers dress us funny?
By
John O'Connor
Oct 01, 2018
the revelation won’t do much to convince the dark suits that skilled care is the best place to put their money.
Flu killed 80,000 people last year
By
Elizabeth Newman
Sep 28, 2018
Centers for Disease Control and Prevention revealed the flu killed 80,000 people last season, and resulted in another 900,000 going to the hospital.
How one provider handles trouble in paradise
By
James M. Berklan
Sep 26, 2018
For providers sitting in the lap of luxury, there are extra burdens others might not realize.
You have to agree: Senate finally gets something right
By
James M. Berklan
Sep 20, 2018
If you’re fed up with the state of American politics — for whatever reason — you are far from alone. But Wednesday brought reason for all proper-thinking people to be proud of their elected officials...