Big pharmaceutical companies are exploring “brand personality” in their marketing strategies, according to new research.
Device-free fall detection system may benefit seniors
By
Elizabeth Newman
Dec 01, 2013
A new fall detection system may be part of an “aging-in-place” solution for seniors.
MS drug Tecfidera approved, awaited
By
Kevin McCaffrey
May 01, 2013
The approval of Biogen Idec’s MS therapy Tecfidera follows months of breathless Wall Street hype, and it looks like doctors are psyched for the drug, too. In a MedLIVE PULSE survey conducted by WorldOne...
LTC insurer not paying up, lawsuit alleges
By
John O'Connor
Mar 01, 2012
California-based Consumer Watchdog has filed a class action lawsuit against Senior Health Insurance Company of Pennsylvania. The organization alleges that SHIP is refusing to honor thousands of long-term...
IOM insists that feds more carefully oversee IT vendors
By
John O'Connor
Jan 03, 2012
The Department of Health and Human Services should impose more oversight of healthcare information technology vendors, a new report recommends.
Mobile mania: Smartphone users dialing up health info
By
Matthew Arnold
Jun 01, 2011
Another day, another batch of survey data showing that smartphones have become the proverbial tail wagging the dog in medical media.
Data firms, drug manufacturers like odds
By
Matthew Arnold
Jun 01, 2011
Data firms and drug manufacturers are feeling confident after the Supreme Court arguments on Vermont’s physician data ban.
Mechanical lifts help reduce injuries and costs: report
By
John O'Connor
May 02, 2011
Making safe-lift programs a priority at long-term care facilities could be the key to reducing injuries and worker compensation costs, according to a new report.