When the star goes down and payment’s involved, beware
By
James M. Berklan
Jul 22, 2016
A leader in the quest to increase long-term care insurance activity delivered a blow to its followers this week. The fallout might not be pretty.
Marketing Matters: Understanding budget season
By
Pam Selker Rak
Oct 14, 2016
Okay marketers, how many times have you felt your budget wasn’t getting its fair share of the pie?
Marketing Matters: The creative process
Nov 23, 2016
Take a good, hard look at your marketing and ask yourself if the creative process in your organization is starting to take a nose dive.
Campaign to archive dementia love stories stumbles
By
James M. Berklan
Jun 03, 2015
Jane Youell appeared to have hit the jackpot with her timing, but now that’s exactly what she still needs: a financial jackpot. The British researcher is attempting to build a first-ever love-and-dementia...
Person-centered confusion — and the value of a milkshake
By
Aug 08, 2017
It was a bit disheartening to read some of the comments we received on a story covering a resident-focused care session at a recent national conference. The commenters seemed to immediately pole vault...
Cybersecurity scams: Don’t get caught in the net
By
Shawn Nelson
Jun 16, 2017
Email has evolved into a mission-critical business function for many senior living organizations, and for this reason, it has also become the key mechanism used by cybercriminals to gain access to protected...
Growing Good
By
Eleanor Feldman Barbera, Ph.D.
Jan 05, 2016
In the wee hours of the night I recently discovered a Facebook post about a company founded by two brothers called Life is Good. It emerged from the standing request the founders’ mother had for...
The family secrets that hold back long-term care
By
John O'Connor
May 21, 2012
Several years ago I called some industry experts with a simple request. I asked if there was a place where I could find some basic benchmarks about industry spending. Didn’t think I was looking for...
Failing to manage harassment of workers can lead to litigation
By
Lisa M. Kathumbi
May 04, 2015
State and federal lawmakers have recognized a patient’s “right to choose.” However, state and federal law also prohibits discrimination and harassment based upon race, sex, age, disability,...
‘Special’ times ahead for more nursing homes, and that’s not good
By
James M. Berklan
May 28, 2014
As spring blends into summer, some nursing home operators are going to start feeling more heat — and it will have nothing to do with the weather. They will be given places on the proverbial hot seat....