Nursing homes adopting senior living sales tactics to build census. Will it work?
By
Kimberly Marselas
Oct 25, 2022
As staffing and occupancy pressures continue to bring some providers to the brink of closure, more appear to be borrowing a marketing tactic from their senior living peers.
Iowa awards $13.5M to build healthcare career pipeline
By
Jessica R. Towhey
Apr 19, 2023
The pool for potential nursing home workers in Iowa just grew by more than 300, thanks to state grants created to build a healthcare career pipeline.
Plaintiffs’ lawyers gaining edge against nursing homes with staffing issues
By
Jessica R. Towhey
Mar 29, 2023
Plaintiff attorneys looking to jam up nursing homes now have a plethora of data points on which to base their cases, according to legal experts
Scary ‘state’: Two-thirds of nursing home operators fear closure without staffing relief
By
Josh Henreckson
Mar 06, 2024
The long-term care sector is still struggling to rebuild to pre-pandemic staffing levels while also bracing for negative effects of new federal regulations, according to the “State of the Sector” report...
‘Dangerous’ trend requires different support for new and experienced nurses: expert panel
By
Josh Henreckson
Nov 13, 2023
Nurses need focused training and reliable support networks if the healthcare sector hopes to head off retention woes that are trending in a “dangerous” direction, a group of nursing experts...
‘More than warm bodies’ needed to address LTC workforce crisis, congresswoman, industry experts advise
By
Kimberly Marselas
Sep 20, 2021
A proposed federal staffing minimum would require most nursing homes to boost RN hiring and put RNs and LPNs in greater direct care roles. It’s a move the bill’s House sponsor calls necessary to support...
Surprise Biden order ‘punishing’ for nursing home providers
By
Kimberly Marselas
Apr 19, 2023
An executive order signed by President Joe Biden Tuesday afternoon will trigger broad, cabinet-level activities intended to improve nursing home and other caregiving jobs and hold providers accountable...
Providers: Staffing rule a CMS ‘fairy tale’ that will ‘exacerbate’ nursing home access issue
By
Kimberly Marselas
Apr 23, 2024
Despite minor concessions in a staffing mandate issued Monday, many nursing home providers were shell-shocked by what they saw as federal regulators’ intractable stance on minimums at a time when nearly...
Ditch the cash-only mentality for these ‘ready, set to go’ hiring strategies, pros advise
By
Kimberly Marselas
May 17, 2022
Combining pay increases with innovative benefits and a culture that rewards loyalty is a vital way to improve long-term care hiring and retention, six industry leaders said last week.
What doesn’t work...
American Senior Communities’ Donna Kelsey: Recruiting partners and investing in the future
By
Kimberly Marselas
Jan 10, 2022
Investments in innovation and a willingness to forge new partnerships will help lift skilled nursing providers out of the COVID-era, predicts veteran nursing homes leader Donna Kelsey.