Caring for older adults is becoming increasingly important not only to the financial viability of long-term care owners and operators but also to hospitals and health systems. Just a few years ago, senior...
The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...
Partnering with your state association for success
By
Edward J. Tromczynski
May 13, 2013
It’s imperative to leverage all relationships, including customers, partners, colleagues, and vendors. One partnership opportunity which is often overlooked is with state healthcare associations....
Saving and savoring daily
By
Kathy Laurenhue
May 20, 2015
E.B. White’s remarkable capacity for wonder – his ability to savor – is something worth cultivating among residents and staff alike.
Gratitude and good cheer are good business
By
Kathy Laurenhue
Mar 13, 2015
Humor is not just about laughter. Humor is about being in “good humor” – about cheerfulness, enjoyment, pleasure, playfulness, and creativity. In that broad context, you can alter the...
Network participation critical to LTC’s future
By
Betsy Rust
Betsy Rust
May 07, 2015
The finances of running a long-term care facility long have seemed like Monopoly. With each patient, you pass “Go,” you collect $200.
How providers can tackle rising acuity
By
Dave Wessinger
Jan 22, 2015
Many care workers are skeptical of new technologies, and often rightly so. Based on my experiences working with organizations implementing EHRs and other healthcare systems, I have observed that the lack...
Continuum of care: What it means for alternate site pharmacies
By
Rich McKeon
Dec 01, 2014
There is a greater interest in moving patients from SNFs to in-home care with an emphasis on reducing costs and keeping patients healthy once they’re home. These changes have a profound impact on...
See the pressure you are up against
By
Kristen Thurman
Aug 05, 2013
At least one pressure ulcer develops in more than 20% of long-term care residents who have lived in long-term care facilities for at least two years. Most pressure ulcers are considered a preventable event,...
Helping the holiday blues
Dec 27, 2013
December is a festive time of the year for most Americans. Holiday parties are in full swing and families unite for food, presents and companionship. Unfortunately, not everyone is in a celebratory mood...