Often victims of rumor or worse, providers now get to write the story
By
James M. Berklan
Dec 17, 2021
It’s no secret that nursing home operators frequently have a beef with media reports. Not here. Not now.
‘Alive Inside’ a viral video
By
Mary Gustafson
Apr 19, 2012
Last week, a funny thing happened: For once, I was not the first person I know to post a nursing home-related story to my Facebook page.
Will residents ‘stick it to the man’ with their choice of provider?
By
Tim Mullaney
Dec 11, 2014
In the dawning age of mega-providers, smaller long-term care chains and independent owners might be inspired by the story of The Coffee Bean & Tea Leaf.
Drink your fruits and vegetables
By
Liza Berger
Jun 18, 2010
Everyone likes a juicy story. That became apparent recently after we ran an item about the beneficial effects of apple juice on people with Alzheimer’s.
Murder, they spoke
By
Gary Tetz
Jul 25, 2019
Like a real-crime podcast about murder. That’s the way we need to tell the story of our long-term care staffing or funding woes if we want anyone to actually pay attention.
Alzheimer’s and joy, an unlikely couple
By
James M. Berklan
Dec 09, 2015
In the news business, we say to look for the different. “Dog bites man” is not an especially enticing story, but “Man bites dog” is. So is “Finding Joy in Alzheimer’s.”
Miss Dudlicek was right: There are at least two sides to this nursing home story
By
John O'Connor
Jun 18, 2018
Regardless, my class took in the film as part of a field trip, which meant our teacher was obligated to talk about the basics of the scrivener’s craft afterward.
When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.
Changing corporate culture
By
Elizabeth Newman
Nov 03, 2016
As the holidays approach, it was touching at LeadingAge to hear a story about a CEO who goes out of his way to make employees and associates feel appreciated.
Making the case: It’s been a wild year
By
James M. Berklan
Dec 17, 2014
As the sands of the year race to their finish, there is one certainty about the long-term care news in 2014: It’s been wild and trying.