The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...
Virtual visits make seniors happier
By
Jennifer Kessel
Jun 13, 2013
At Capri Senior Communities, we are always looking for ways to improve the quality of life for our residents. Today it’s more important than ever. Senior living providers are dealing with changing...
Leadership, leader, mentor…what do these terms mean?
By
Michael DeFrancesco
Jun 03, 2013
Day in and day out, people are focused on their daily routine. They take care of what they need to do and sometimes don’t look further than their current role. No matter whom we are or what our career,...
It takes two: Integrating hospitals and post-acute care
By
Troy Hilsenroth
May 22, 2013
As mandates from the Affordable Care Act continue to roll out, the healthcare industry, and more specifically, the long-term care (LTC) market (also known as post-acute care), is in the center of a seismic...
Superbugs in long-term care
By
Gary Milburn, Ph.D.
May 17, 2013
Superbugs threaten ill and compromised patients, particularly those in long-term care settings. They are resistant to most antibiotics and can spread widely within hospitals and long-term care facilities.
Partnering with your state association for success
By
Edward J. Tromczynski
May 13, 2013
It’s imperative to leverage all relationships, including customers, partners, colleagues, and vendors. One partnership opportunity which is often overlooked is with state healthcare associations....
NPWT yields positive results for patients
By
Randall R. Carson
May 06, 2013
Negative Pressure Wound Therapy (“NPWT”) is one of the oldest forms of medicinal therapy used to heal the human body. Over the past decade there has been a significant increase in the use of...
Tapping the power of therapeutic music in long-term care
By
Carol Orsborn, Ph.D.
Apr 22, 2013
You know the music you love personally, and how listening to a certain song makes you feel. But how can you tap the power of music to simultaneously enhance the lives of the many people in your and your...
Bloomberg ban on plastic-foam containers would cost healthcare industry millions
By
Michael Greenfield
Apr 05, 2013
A plastic-foam ban could have a profound impact on the healthcare industry, from nursing homes and assisted living facilities to hospitals. Polystyrene foam cups have other advantages over paper cups in...
Finding solutions in PICC-related thrombosis
Apr 01, 2013
Peripherally Inserted Central Venous Catheters (PICCs) are indispensible to medical treatments such as chemotherapy, bone marrow transplantation, dialysis and parenteral nutrition, driving technology to...