Sen. Tom Carper (D-DE) had never crossed my radar before this week, but he certainly has my attention now. He’s demanding feedback from federal regulators on their tracking of social media exploitation...
Provider pushes back, gets relief from social-media penalties
By
James M. Berklan
Jun 26, 2017
While long-term care officials agree that photos and videos of nursing home residents should not be taken or posted to social media without consent, some operators are pushing back.
Embracing — and encouraging — online reviews
By
Nov 08, 2017
It’s time again to talk about an issue that’s been increasingly on healthcare providers’ minds in recent years — and will probably only continue to grow more urgent: patients’...
The case for social media — and keeping control
By
James M. Berklan
Oct 10, 2018
Using the likes of Facebook, Twitter, et. al. is about creating and controlling your own message. It’s about time more providers discovered this.
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Which matters most: Social media or Five-Star?
By
Steven Littlehale
May 27, 2022
Recently my colleague Ken Kelley, MS, OTR/L, RAC-CT, a clinical consultant/reimbursement specialist, posited something about Five-Star ratings that I hadn’t considered. He suggested that, in general,...
Social media: Good vs. Evil?
By
Jacqueline Vance, RNC, CDONA/LTC
Feb 09, 2021
With all the nastiness that has been in social media, wouldn’t it be cool to see that social media can also have a good side? Good news: We can.
Online transparency in skilled nursing: A saving grace?
By
Maggie Hilty Katz
Oct 31, 2022
With the continued rise in social media platforms and the use of online research prior to making a decision about a provider, it is more pressing than ever for healthcare companies, specifically those...
What were they thinking?
By
Dec 22, 2015
Whenever stories cross our radar involving nursing home staff posting inappropriate videos or photos of residents on social media, as they have frequently in recent months, one question is bound to follow:...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...