NLRB offers guidance on social media policies and practices for nursing homes
By
Michael Pepperman, Esq.
Nov 22, 2011
The National Labor Relation Board’s Acting General Counsel has released a report summarizing a number of recent NLRB decisions involving employers’ restrictions on employee use of social media....
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...
Online transparency in skilled nursing: A saving grace?
By
Maggie Hilty Katz
Oct 31, 2022
With the continued rise in social media platforms and the use of online research prior to making a decision about a provider, it is more pressing than ever for healthcare companies, specifically those...
Go where the people are – Why social recruiting works
By
Kendra Nicastro
Jan 10, 2024
With more than 20 years of experience in the healthcare industry, I’ve witnessed immense change over the years, especially as it relates to recruiting and hiring. And whether your building is hiring...
The things that matter: 5 tips for welcoming prospective residents and families
By
Michelle Seitzer
Aug 29, 2012
To begin with, give potential residents (and their families) the greatest peace of mind about their pending decision by simply telling the truth. Get in your customers’ heads and on their level.
Town hall meetings reveal vaccine misinformation ‘widespread’ among SNF staff
By
Alicia Lasek
Mar 29, 2021
“Outspoken” staff members from 50 skilled nursing facilities shared their vaccine concerns with investigators in a series of meetings this winter. The speed of vaccine development and infertility-...
Social media: Good vs. Evil?
By
Jacqueline Vance, RNC, CDONA/LTC
Feb 09, 2021
With all the nastiness that has been in social media, wouldn’t it be cool to see that social media can also have a good side? Good news: We can.
Evaluating legal risks in photos of nursing home residents on social media
By
H. Carol Saul and Madison M. Pool
Aug 29, 2016
Taking, posting, and sharing unauthorized images of residents via social media (e.g., Facebook, LinkedIn, Snapchat, Instagram, etc.) can constitute abuse in violation of the Federal Conditions of Participation...
What were they thinking?
By
Dec 22, 2015
Whenever stories cross our radar involving nursing home staff posting inappropriate videos or photos of residents on social media, as they have frequently in recent months, one question is bound to follow:...
Embracing — and encouraging — online reviews
By
Nov 08, 2017
It’s time again to talk about an issue that’s been increasingly on healthcare providers’ minds in recent years — and will probably only continue to grow more urgent: patients’...