Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
SMASH conference returns Oct. 18
By
James M. Berklan
Oct 01, 2021
After a year of virtual existence due to pandemic conditions, the 2021 Senior Care Sales and Marketing Summit takes place in-person Oct. 18-20 at the Green Valley Resort in Las Vegas.
The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...
This is for long-term care providers with dedicated employees
By
James M. Berklan
Jun 27, 2013
If you’re a long-term care provider, there’s no way you can spend your days doing nothing. It’s simply impossible. You know it and we know it. So now here’s one more thing for you...
Census data reveal a new, masculine trend in eldercare
By
Nina Dunn
Aug 08, 2011
It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, “Age and Sex Composition: 2010,” revealed remarkable findings. The study found that in the...
Is it any mystery why so many beds remain empty?
By
John O'Connor
Sep 15, 2014
Ask skilled care or senior living operators about their biggest operational challenge, and the answer is almost always the same: keeping the place full. A new investigation of the way many operators deal...
SNF snapshot of trouble
By
Elizabeth Newman
Oct 23, 2015
The HCR ManorCare hepatitis C story we ran earlier this week deserves another look, but probably not for the reason you’re thinking. Without meaning to, it forcefully reminded us of the power of...
Selling positivity
By
Gary Tetz
Apr 05, 2018
“It’s! a! great! day! at Generic Storage Place! (not its real name)” he exuberated. “How can I help you!?!” I thought it was probably a one-time sales charade, but he turned...
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
Reasons to consider using a marketing communications agency
By
Brenda Hurtado
Aug 21, 2015
Whether it’s an occupancy issue, a new competitor, an expansion project or raising awareness about a new development, an approach involving integrated communications is the most efficient and effective...