Census data reveal a new, masculine trend in eldercare
By
Nina Dunn
Aug 08, 2011
It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, “Age and Sex Composition: 2010,” revealed remarkable findings. The study found that in the...
Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
Senior living’s Top 10 marketing questions, answers revealed during webinar for LTC professionals
By
McKnight's Staff
Aug 03, 2012
Long-term care operators continually need to be aware of what will make them stronger in the marketplace. A webinar focusing on 10 important questions that must be asked and answered to be a successful...
Nursing homes adopting senior living sales tactics to build census. Will it work?
By
Kimberly Marselas
Oct 25, 2022
As staffing and occupancy pressures continue to bring some providers to the brink of closure, more appear to be borrowing a marketing tactic from their senior living peers.