“It’s! a! great! day! at Generic Storage Place! (not its real name)” he exuberated. “How can I help you!?!” I thought it was probably a one-time sales charade, but he turned...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...
I saw the (nursing home) sign, and it opened up my eyes
By
Tim Mullaney
Sep 03, 2013
When talking to long-term care leaders about new construction or facility renovations, I hear the word “residential” spoken often, and with great excitement and pride. And I’ve accepted...
A strategy for success: Focus on marketing
By
Edward J. Tromczynski
Aug 30, 2013
As obvious as it may sound, in order to maximize your organization’s market potential, it’s imperative to first achieve superior clinical outcomes and then focus on a sound marketing strategy....