Evaluating legal risks in photos of nursing home residents on social media
By
H. Carol Saul and Madison M. Pool
Aug 29, 2016
Taking, posting, and sharing unauthorized images of residents via social media (e.g., Facebook, LinkedIn, Snapchat, Instagram, etc.) can constitute abuse in violation of the Federal Conditions of Participation...
When social media is used to degrade residents
By
John O'Connor
Jul 18, 2016
The rise of abuse via social media simply raises a point that should have been emphasized for decades: You should do all you can to discourage workers from capturing residents in unflattering ways
The root cause of naked photos
By
Elizabeth Newman
Mar 11, 2016
Sen. Tom Carper (D-DE) had never crossed my radar before this week, but he certainly has my attention now. He’s demanding feedback from federal regulators on their tracking of social media exploitation...
What were they thinking?
By
Dec 22, 2015
Whenever stories cross our radar involving nursing home staff posting inappropriate videos or photos of residents on social media, as they have frequently in recent months, one question is bound to follow:...
Welcome to the community, social media
By
Adam Gomes
Aug 08, 2014
Make sure staff, family and friends interact on social media. Have family and friends write reviews about their experience. Upload pictures and videos from events and make sure everyone knows about activities...
Top 10 best practices for social media in LTC
By
Angie C. Davis and Steven W. Fulgham
Jun 04, 2014
Like it or not, social media is now seen as activity of daily living for your residents and employees. More than 55 million photos a day are uploaded to Instagram and shared.[1] If you thought Facebook...
What providers can do to counteract negative advertising
By
David B. Pearce
Mar 24, 2014
Plaintiffs’ lawyers use negative advertising for the same reason political consultants do — because it works. And although modern political campaigns seem never-ending, mercifully, there is a defined...
Building up the executive director’s tool kit
By
Stephen R. La Pierre, NHA
Aug 24, 2012
Executive directors of individual CCRC campuses must fine-tune their tool kits to keep their facilities top of mind with consumers, and ahead of the impending sharp curve of consumer preference. Complacency...
When crisis hits
By
Shane Swisher
Feb 27, 2012
Unfortunate events can occur anywhere, at any time, including in long-term care. How a company handles the situation is what determines whether it’s perceived as a success or failure.
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...