Study to examine Medicaid-centric nursing homes that excel
By
John O'Connor
Jan 26, 2015
Evidence-based reasons for why some nursing homes serving Medicaid-heavy populations outperform others will soon be available.
Is it any mystery why so many beds remain empty?
By
John O'Connor
Sep 15, 2014
Ask skilled care or senior living operators about their biggest operational challenge, and the answer is almost always the same: keeping the place full. A new investigation of the way many operators deal...
Attracting new residents
By
Seymour H. Fine, Ph. D.
Feb 17, 2014
Despite the rapidly growing elderly population, senior living communities sometimes have empty apartments and the worry is that prospective residents will look askance at a facility having more than a...
A strategy for success: Focus on marketing
By
Edward J. Tromczynski
Aug 30, 2013
As obvious as it may sound, in order to maximize your organization’s market potential, it’s imperative to first achieve superior clinical outcomes and then focus on a sound marketing strategy....
This is for long-term care providers with dedicated employees
By
James M. Berklan
Jun 27, 2013
If you’re a long-term care provider, there’s no way you can spend your days doing nothing. It’s simply impossible. You know it and we know it. So now here’s one more thing for you...
The 9 most lucrative words in senior living marketing
By
Kevin Williams
Jun 24, 2013
Smart marketers take a look at what markets are available and then create products or services around a segment of people that fit a demographic and/or psychographic profile. Use the nine most profitable...
Superior marketing success: It’s NOT about your community
By
Kevin M. Williams
Mar 04, 2013
Gaining a real understanding of your target market is more crucial today than it ever has been before. With increased competition and tighter budgets, you must know how to best spend your dollars and get...
Why your future will be a numbers game
By
John O'Connor
Jul 02, 2012
In the looming world of acute-care partnerships, warm and fuzzy imagery is going to take a back seat to cold, hard data. So if you’re feeling like a number now, just wait.
Feline happy over your SEO
By
Elizabeth Newman
Apr 10, 2012
Given the response to last week’s post about the Affordable Care Act and the Supreme Court, I’ve decided there’s only one way to make this week’s blog as successful in terms of...
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...