Recently my colleague Ken Kelley, MS, OTR/L, RAC-CT, a clinical consultant/reimbursement specialist, posited something about Five-Star ratings that I hadn’t considered. He suggested that, in general,...
Social media: Good vs. Evil?
By
Jacqueline Vance, RNC, CDONA/LTC
Feb 09, 2021
With all the nastiness that has been in social media, wouldn’t it be cool to see that social media can also have a good side? Good news: We can.
Online transparency in skilled nursing: A saving grace?
By
Maggie Hilty Katz
Oct 31, 2022
With the continued rise in social media platforms and the use of online research prior to making a decision about a provider, it is more pressing than ever for healthcare companies, specifically those...
What were they thinking?
By
Dec 22, 2015
Whenever stories cross our radar involving nursing home staff posting inappropriate videos or photos of residents on social media, as they have frequently in recent months, one question is bound to follow:...
Innovative marketing for the eldercare industry a growing necessity
By
Nina Dunn
Apr 19, 2011
To harness the potential of the burgeoning eldercare market, companies will need to move away from their traditional communications tactics and enter the new age of marketing. I am not necessarily talking...