This is for long-term care providers with dedicated employees
By
James M. Berklan
Jun 27, 2013
If you’re a long-term care provider, there’s no way you can spend your days doing nothing. It’s simply impossible. You know it and we know it. So now here’s one more thing for you...
Census data reveal a new, masculine trend in eldercare
By
Nina Dunn
Aug 08, 2011
It is a well-known fact that our nation is aging rapidly. However, a recently released census brief, “Age and Sex Composition: 2010,” revealed remarkable findings. The study found that in the...
Is it any mystery why so many beds remain empty?
By
John O'Connor
Sep 15, 2014
Ask skilled care or senior living operators about their biggest operational challenge, and the answer is almost always the same: keeping the place full. A new investigation of the way many operators deal...
SNF snapshot of trouble
By
Elizabeth Newman
Oct 23, 2015
The HCR ManorCare hepatitis C story we ran earlier this week deserves another look, but probably not for the reason you’re thinking. Without meaning to, it forcefully reminded us of the power of...
Selling positivity
By
Gary Tetz
Apr 05, 2018
“It’s! a! great! day! at Generic Storage Place! (not its real name)” he exuberated. “How can I help you!?!” I thought it was probably a one-time sales charade, but he turned...
Handling your PR crisis
By
Elizabeth Newman
Jan 31, 2012
A few months ago, I called up a nursing facility that was embroiled in a legal snafu. I’m not sure I was able to utter an audible response to its marketing representative since I was busy hitting...
Reasons to consider using a marketing communications agency
By
Brenda Hurtado
Aug 21, 2015
Whether it’s an occupancy issue, a new competitor, an expansion project or raising awareness about a new development, an approach involving integrated communications is the most efficient and effective...
The power of the pants
By
Gary Tetz
Sep 21, 2017
Like any sensible facility marketing director does, I desperately want opportunities to attract attention. Recently, after considering every available option, I identified what I felt was a sure-fire way...
A strategy for success: Focus on marketing
By
Edward J. Tromczynski
Aug 30, 2013
As obvious as it may sound, in order to maximize your organization’s market potential, it’s imperative to first achieve superior clinical outcomes and then focus on a sound marketing strategy....