Knowing the incredibly tight dollar amounts that institutionalized Medicaid beneficiaries live by, I have a new perspective on my grandma’s desire to make little luxuries last.
When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.
Hate can’t have a home here
By
Kimberly Marselas
Nov 22, 2022
In this moment, nursing homes and the entire senior care continuum owe it to all of their residents to say: Hate has no home here, but you do.
The new LTC superheroes: non-retirees
By
Kimberly Marselas
Feb 16, 2022
My middle child, not yet old enough for middle school, recently asked me when I planned to retire. Me of no gray hair, of the too-small 401K, of exciting career accomplishments yet to be achieved! For...
Until Ukrainian caregivers can rest, we can’t look away
By
Kimberly Marselas
Mar 22, 2022
It hurts to think of those whose fate rests solely with their Ukrainian caregivers, who have families and lives of their own to consider. But you’ll miss something important if you look away.
The pen pals nobody wants: These members of Congress miss the point, again
By
Kimberly Marselas
May 07, 2024
In a week in which Congress appears ready to get down to work on several bills meant to ease workforce issues for struggling nursing homes, some elected leaders would rather create more busy work for some...
Another survey; another big, bad, sad number
By
Kimberly Marselas
Sep 27, 2022
I spent nearly a month this summer examining your reflections on working in nursing homes. I read through nurse leaders’ comments about dissatisfaction with pay, the decreasing meaning in their jobs...
A telehealth novice no more
By
Kimberly Marselas
May 25, 2021
This week, I had the pleasure of meeting a new doctor who’ll be helping one of my kids navigate a chronic condition. I sat in my office, not hers, on a comfy chair I dragged in from the kitchen. My daughter...
Where will patients go when nursing homes close? Consider this uncomfortable possibility
By
Kimberly Marselas
Jan 30, 2024
Licensed practical nurse Kim Neuhalfen is scared about what the future holds. Mostly for her patients, sure, but also for the setting that she’s come to love in some ways more than all the others.
Thanks for telling your story
By
Kimberly Marselas
Nov 24, 2021
As a journalist, there’s not much better than writing a story that touches a nerve and gets people talking. When you share our work, we know we’ve hit on a critical topic or found a new perspective...