Here in the Mid-Atlantic, it’s finally beach season, even if the ocean is still a brisk 60 degrees. We’ll set off for the Delaware shore in a few weeks in our big ol’ SUV, with a roof rack loaded...
Distressed or ready to reset? At LTC 100, execs share thoughts on 2022 outlook
By
Kimberly Marselas
May 24, 2022
Investors making a long play will help buoy the skilled nursing industry as operators navigate mounting financial and regulatory pressures, and that’s just one reason a group of executives and analysts...
Pivoting providers: SNFs focusing on transitional care and rehab welcome COVID-19 patients
By
Kimberly Marselas
Apr 01, 2021
Skilled facilities focusing on transitional care and rehab welcome COVID-19 patients, and offer road map for post-pandemic industry as providers seek to broaden appeal and build census.
Thanks for telling your story
By
Kimberly Marselas
Nov 24, 2021
As a journalist, there’s not much better than writing a story that touches a nerve and gets people talking. When you share our work, we know we’ve hit on a critical topic or found a new perspective...
With mandates and more, is an LTC exodus still in store?
By
Kimberly Marselas
Nov 01, 2021
Operators are clamoring for more workers and policies that will help keep the doors open.
Let’s put a new spin on this tired ol’ nursing home staffing story
By
Kimberly Marselas
Mar 08, 2022
More money, more benefits, more flexibility. We need to know more of the nursing home staffing story.
Too much handwashing may raise seniors’ COVID-19 risk
By
Kimberly Marselas
May 01, 2020
Handwashing has been touted as one of the most effective techniques for preventing the spread of the coronavirus. But the story is different for older adults.
MemoryWell expands offerings with life story app Trib
By
Kimberly Marselas
Oct 13, 2020
Digital storytelling platform MemoryWell has added the life story app Trib, bolstering its timeline service with new interactive video and audio capabilities to help families connect across generations....
This Music Man really delivers
By
Kimberly Marselas
Apr 18, 2018
Record delivery man Bob Knutson doesn’t have any training in music or music therapy. For many years, he didn’t even have an especially good ear for it, much less a passion.
When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.