It’s been a calamitous couple of weeks for storm-battered skilled nursing operators and many of the dedicated people who work in them.
One more spin around the dance floor before CMS takes its bow
By
Kimberly Marselas
Apr 16, 2024
It’s the annual coming out season for the nursing home brass at the Centers for Medicare & Medicaid Services, who’ve recently been spotted at two provider conferences and filled a whole day’s agenda...
CMS let the cat out of the bag, but it’s managed care that’s ready to pounce
By
Kimberly Marselas
May 05, 2021
If you work with managed care (and who doesn’t anymore), chances are pretty good you’re already on a collision course that’s been accelerated lately
The summer of our nursing homes’ discontent
By
Kimberly Marselas
Jun 01, 2022
Memorial Day weekend usually ushers in a feeling of lightness, but I’m weighed down by uncertainty this year. Will it be a summer of discontent?
One state seeks to return polish to star ratings. How long will the rest take?
By
Kimberly Marselas
Feb 27, 2024
More ratings, relationships and payment incentives are tied to nursing home data than ever before, but that data also appears to be harder than just about ever to collect in a timely manner.
A new perspective on age-old, old-age issues
By
Kimberly Marselas
Feb 10, 2021
For nearly a decade, my freelance writing career included plenty of articles about chronic wounds, payment reform and pretty much anything else skilled-nursing related. Surely, I thought, I’d mastered...
Can’t buy much on Grandma’s allowance
By
Kimberly Marselas
Mar 15, 2023
Knowing the incredibly tight dollar amounts that institutionalized Medicaid beneficiaries live by, I have a new perspective on my grandma’s desire to make little luxuries last.
When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.
Hate can’t have a home here
By
Kimberly Marselas
Nov 22, 2022
In this moment, nursing homes and the entire senior care continuum owe it to all of their residents to say: Hate has no home here, but you do.
The new LTC superheroes: non-retirees
By
Kimberly Marselas
Feb 16, 2022
My middle child, not yet old enough for middle school, recently asked me when I planned to retire. Me of no gray hair, of the too-small 401K, of exciting career accomplishments yet to be achieved! For...