Of Brookdale and branding: Thoughts for the small operator
By
Tim Mullaney
Feb 25, 2014
Brookdale Senior Living’s acquisition of Emeritus Corp. is part of an ambitious strategy to make Brookdale the first truly national U.S. eldercare brand. So is it ominous that the Feb. 20 merger...
Provider networks: Too big to succeed?
By
Tim Mullaney
Jan 28, 2014
At this point, you’re well aware that the Affordable Care Act is putting pressure on post-acute providers to partner with hospitals and physician groups. A recent whistleblower case in California...
New SGR proposal: Progress or pie in the sky?
By
Tim Mullaney
Nov 05, 2013
I’ve recently drawn up my plans for the winter, and I’m very excited about what’s in store! I’d like to share my ideas with you and get some feedback. Let’s call this the...
Caning and caring: A model for LTC reform
By
Tim Mullaney
Oct 07, 2013
A country famous for caning its youngsters ought to be better known for the way it cares for its elders. At least, that’s the argument of a new book by William Haseltine, a former Harvard Medical...