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At its core, the act of hiring a person to perform a job is considered an economic transaction.
A two-minute story. A tugging of the heart. An emotional connection. Stories are incredibly powerful.
When leaders recognize a “disconnect” between organizational values and visible symbols, they can make changes that align symbols with values.
Your opportunity as a manager is to find ways to connect your staff to the organization’s purpose and to each other.
Gen. H. Norman Schwarzkopf once remarked, “I have seen competent leaders who stood in front of a platoon and all they saw was a platoon.