Nursing homes adopting senior living sales tactics to build census. Will it work?
By
Kimberly Marselas
Oct 25, 2022
As staffing and occupancy pressures continue to bring some providers to the brink of closure, more appear to be borrowing a marketing tactic from their senior living peers.
Regulator insists brutal honesty from providers can turn the tide on Medicaid
By
Kimberly Marselas
Oct 18, 2022
DENVER — Despite perceptions of state officials being unapproachable or reluctant to help long-term care providers, the right provider stories can influence policies and help shift funding in the right...
The carrot vs. the stick
By
Kimberly Marselas
Oct 06, 2022
As many states have moved to tighten regulations in lockstep with the federal focus on nursing home reform, there’s often been an unexpected guest at the negotiating table.
Another survey; another big, bad, sad number
By
Kimberly Marselas
Sep 27, 2022
I spent nearly a month this summer examining your reflections on working in nursing homes. I read through nurse leaders’ comments about dissatisfaction with pay, the decreasing meaning in their jobs...
With new CDC guidance, providers duck ‘up-to-date’ vaccination concerns
By
Kimberly Marselas
Sep 27, 2022
While masking and screening of nursing home workers and visitors may no longer be required in areas with lower COVID-19 transmission rates, vaccination and testing efforts will be crucial if providers...
‘Critical Access’ nursing homes could be game changer: Focused Post-Acute Partners’ Mark McKenzie
By
Kimberly Marselas
Sep 26, 2022
While struggling rural nursing homes must innovate to survive, their efforts would be bolstered by a federal program similar to one that provides additional funding and staff resources to challenged rural...
Provider groups look to shape regulations after funding victories
By
Kimberly Marselas
Sep 23, 2022
As many states have moved to tighten regulations in lockstep with the federal focus on nursing home reform, providers are often sitting alongside worker and patient advocates whose voices have more traditionally...
State’s push for patient safety leads to tussle over emergency planning rules, consequences
By
Kimberly Marselas
Sep 22, 2022
State officials are pursuing new state regulations to protect nursing home residents from scenarios such as the one that contributed to 15 resident deaths after they evacuated to a warehouse during Hurricane...
In ‘scavenger hunt’ economy, providers will need to seize right opportunities
By
Kimberly Marselas
Sep 16, 2022
WASHINGTON, DC — Whether they think the US is in a recession or not, providers must prepare for “sticky inflation,” rising interest rates and layoffs that may hurt the overall economy without shaking...
Residents suffered during lockdowns, but new study shows cognition didn’t
By
Kimberly Marselas
Sep 14, 2022
Residents in long-term care did not suffer steeper cognitive declines because of COVID-19-related isolation, countering a fear widely held early in the pandemic, investigators say.