The current nursing home funding system overlooks a simple fact: Living in a beautiful, updated home makes people feel better.
When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.
Staffing relief ahead? House members launch new LTC caucus amid reform push
By
Kimberly Marselas
Jun 08, 2022
A new congressional caucus will focus on concerns specific to the long-term care sector, lawmakers and provider representatives announced at a briefing here Tuesday.
As skilled nursing ‘teeters,’ leaders look to DC for help on pay rule and more
By
Kimberly Marselas
Jun 02, 2022
More than 500 skilled nursing providers are expected to arrive in Washington, D.C., Monday ready to press federal lawmakers for solutions on staffing and revenue issues that threaten patient access across...
You’ve invested in the software and more. Now it’s time to rack up the hardware
By
Kimberly Marselas
May 24, 2022
If you’ve recently gone the extra mile to incorporate technology, inspired by COVID or just a desire to be a more efficient and effective caregiving organization, I have not one but two ways to reward...
Distressed or ready to reset? At LTC 100, execs share thoughts on 2022 outlook
By
Kimberly Marselas
May 24, 2022
Investors making a long play will help buoy the skilled nursing industry as operators navigate mounting financial and regulatory pressures, and that’s just one reason a group of executives and analysts...
Are women standing on the glass ceiling — or not?
By
Kimberly Marselas
May 17, 2022
Thoughts of barriers still preventing women from reaching the sector’s pinnacle put a minor damper on an event otherwise filled with bright spots and inspirational tales.
A stressed sector must find a way to stress better behavioral care
By
Kimberly Marselas
Apr 26, 2022
When CMS issued its new behavioral health strategy last week, the phrase “nursing home” was strangely absent from the outline. But given all the attention it has streamed on skilled nursing lately,...
BREAKING: Ownership changes go public in fresh CMS move
By
Kimberly Marselas
Apr 20, 2022
The Centers for Medicare & Medicaid Services early Wednesday announced it had posted data on nursing home ownership changes to its website in an effort to increase transparency.
Having My Say | Let’s put a new spin on this tired ol’ staffing story
By
Kimberly Marselas
Apr 01, 2022
As the skilled nursing sector has shed hundreds of thousands of jobs over the last two years, we’ve had plenty of professionals try to explain why providers can’t get staff to stay.