When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.
Come on, just diagnose it
By
Jacqueline Vance, RNC, CDONA/LTC
Jun 07, 2022
For some reason, it seems like practitioners run away from diagnosing people with Alzheimer’s disease. I don’t understand that when, in fact, Alzheimer’s disease accounts for 75% to 80% of all dementias. ...
Practical guidance for providers to empower TNAs to become CNAs
By
John Reinhart
Jun 01, 2022
On April 7, 2022, the Centers for Medicare & Medicaid Services announced that the waiver option that created clinical caregiving roles known as Temporary Nurse Aides (TNAs) and Personal Care Aides (PCAs)...
In defense of nursing home funding
By
John O'Connor
May 30, 2022
We spend money on things that deliver some kind of reward. That insight into the human condition also helps explain why our long-term care system finds itself in such a precarious position these days.
House Speaker Pelosi, the time to act is now
By
John O'Connor
May 23, 2022
In a nation where more than 10,000 people turn 65 each day, you might think the House of Representatives would surely have a committee that considers the interests and needs of our rapidly-aging population....
Are women standing on the glass ceiling — or not?
By
Kimberly Marselas
May 17, 2022
Thoughts of barriers still preventing women from reaching the sector’s pinnacle put a minor damper on an event otherwise filled with bright spots and inspirational tales.
Providers reveal why they didn’t collapse under federal staff vaccination mandate
By
James M. Berklan
May 06, 2022
Nobody can ever accuse long-term care providers of not being passionate.
Tough conversations on gender equity, from dinner tables to boardrooms
By
Steven Littlehale
Apr 29, 2022
To solve our staffing shortage, we must address the issue of gender parity in leadership. And to do that, we must embrace our fear, speak up, and act; we must start the tough conversations.
In a death-phobic nation, long-term care embraces the ultimate privilege
By
Gary Tetz
Apr 21, 2022
Some in long-term care wake up thinking of pay cuts, business survival or reform. Me? I awoke this morning thinking about cremation.
Employee-owned stock ownership plans: A staffing solution for skilled nursing operators
By
Laca Wong-Hammond
Dominic Porretta
Apr 19, 2022
skilled nursing owner-operators are increasingly seeking differentiators that may enhance their employee recruitment and retention efforts. One alternative that is becoming increasingly popular is the...