These caregiving heroes need a tune, and some words to go with
By
James M. Berklan
Jan 08, 2020
If anyone deserves their own triumphant chorus, it’s clearly these professional caretakers. America agrees.
The power of the press and nursing homes
By
James M. Berklan
Jun 20, 2018
Do you do plenty of good work in your long-term care setting? Of course you do. Do you feel like the public knows this well enough? Of course you don’t.
Stop undervaluing your cleaning staff
By
Elizabeth Newman
Feb 28, 2019
There are some aspects about yourself that you recognize in mid-life. For me, it’s that I’m terrible at cleaning.
One tip to improve long-term care marketing
By
Tim Mullaney
Nov 25, 2014
Feed your marketers, they’re probably starving. Sorry, this won’t be as easy as dialing Domino’s … I don’t mean LTC marketing executives are starving for food, but that they...
A provider out to solve the turnover problem ‘once and for all’
By
James M. Berklan
Jul 18, 2018
There’s a new player on the long-term care scene and it makes no small plans. It’s goal, in part, is to “enlighten” the rest of the profession with an employee-focused brand of...
Enough with the talk: Get on with this LTC difference maker
By
James M. Berklan
Nov 01, 2019
You might know the job has gotten under your skin when you find certain urges taking over. Take, for example, debating late at night. In a bar. In a beautiful place like San Diego. And the topic is the...
Who’s buying your loyalty?
By
Elizabeth Newman
Jan 23, 2014
While the story of former Gov. McDonnell and his wife’s alleged excess may make us shake our heads, it did remind me of the slippery slope many in business or politics can fall down when it comes...
The politics of why long-term care leaders are smiling
By
James M. Berklan
Nov 30, 2016
Sometimes when things go wrong, they’re right. Oh, so right. That’s the position long-term care professionals now find themselves in — or at least hope they do.
The value of RN-to-BSN programs
By
Elizabeth Newman
Sep 26, 2017
The idea of a BSN programs should be a big draw to long-term care RNs.
With mental health, healthcare workers may get worse before they’re truly better
By
Kimberly Marselas
Mar 03, 2021
As the saying goes, it’s often darkest just before dawn. But as the sun rises on a new era of COVID-19 — one in which cases and deaths are down and nursing homes seem on the precipice of some return...