When it feels like content is king, reach for the ‘X’ factor
By
Kimberly Marselas
Jun 07, 2022
It’s up to you to move beyond content in favor of the “X” factor. It’s context that makes for a real story and stands to drive public sentiment.
The solution to your staffing problems? Listen, learn, change
By
James M. Berklan
Jun 02, 2022
With more than 40 years in healthcare as a provider, and more significantly as a strategic market analyst, Irving Stackpole knows a thing or 300 about your business and the struggles you face.
The summer of our nursing homes’ discontent
By
Kimberly Marselas
Jun 01, 2022
Memorial Day weekend usually ushers in a feeling of lightness, but I’m weighed down by uncertainty this year. Will it be a summer of discontent?
Who cares enough about long-term care? We may soon find out
By
James M. Berklan
May 26, 2022
“Who will care? long-term care providers cleverly posed during a protest Tuesday in Pennsylvania’s capitol.
As COVID carnage may cool, expect the heat on nursing homes to rise
By
James M. Berklan
May 19, 2022
You can have big trouble at the doorstep and not be able to do anything about it if you’re not paying close enough attention.
Wondering: Did nursing travel back in a time machine?
By
James M. Berklan
May 12, 2022
During a time when nurses have never been in higher demand, and salaries for them and so many other healthcare professionals are leaping, researchers reported that the salary gap between male and female...
Good news for providers? Yes, there is some
By
James M. Berklan
Apr 21, 2022
If anyone wants any further proof we’re living in twisted times, consider the current lot of a nursing home operator.
Put your paws together for this new nursing home celebrity
By
Kimberly Marselas
Apr 12, 2022
When she’s not shooting ad campaigns, Annie Rose is a therapy dog who works with seniors at nursing homes and retirement communities.
Long-term care reform on a grand scale
By
John O'Connor
Apr 10, 2022
Every now and then a study sizing up the state of long-term care comes along. The one dropped last week is very different from others.
So, is long-term care sick or well?
By
John O'Connor
Apr 03, 2022
Given brutal nursing home operating conditions, one might think investors are staying far away. If anything, the moneyed class is lining up in search of a piece of the action.