Michelle Cone

Editor’s Note: McKnight’s Long-Term Care News, McKnight’s Senior Living and McKnight’s Home Care are profiling the McKnight’s 2023 Pinnacle Awards honorees daily in April and May. For additional McKnight’s Pinnacle Awards content, visit this page.

Michelle Cone wasn’t interested in developing new services for homebound patients of HomeWell Franchising simply for the sake of developing new services.

Leveraging data and proven processes that she had learned during more than two decades of experience in the post-acute care industry, she created new specialty care programs, including Go-HomeWell Post-Medical Care, SureStep Fall Prevention, a life enrichment activities program, and hospice and dementia supports. 

She also ensured the company could deliver more personalized care, dedicating an expert care manager to develop an individual care plan for each client and his for her family.

Such dedication and innovation are key  ingredients that helped elevate her into a “Thought Leadership” honor in the 2023 McKnight’s Pinnacle Awards.

Proof the approach is working can be found in HomeWell’s 88% growth over the last three years, a period during which the company has expanded into more than 25 new states.

Cone joined HomeWell in 2016 as the company’s vice president of operations before becoming senior vice president of training and brand programs in 2020. Before HomeWell, Cone held a variety of positions, including director of outpatient admissions at Wichita Valley Rehabilitation Hospital, senior sales executive for Kindred at Home, and home health administrator for Angels Care Home Health.

A licensed home health administrator, Cone has paved the way for continued development into new programs using research to ensure more seniors and homebound individuals receive the help they need to live happier and healthier lives.

A graduate of West Texas A&M University in 1995, she also is a member of the board of advisors for Careswitch, a free home care agency management software program.

The McKnight’s Pinnacle Awards program is jointly administered by McKnight’s Long-Term Care News, McKnight’s Senior Living and McKnight’s Home Care. Honorees were recognized March 7 at a gala banquet and awards ceremony in Chicago. The program’s Platinum sponsor was MatrixCare. Omnicare was a Silver sponsor, and additional sponsors included Pinnacle Quality Insight, HealthDirect and Sentrics.