The Healthcare Industry lost a true statesman with last month’s passing of Joe Yurowitz, long-time senior vice president of The Grand Healthcare System in New York. Joe’s untimely death at the age...
A new perspective on longevity
By
Judah Gutwein
Oct 24, 2019
In the ever-evolving skilled nursing landscape, one thing has always remained a constant: the quest for longevity. We tend to view longevity from the perspective of the patient or resident. For example,...
Your line staff of CNAs and nurses will make or break your facility’s reputation
By
Judah Gutwein
Jan 22, 2018
I was meeting with a new client recently at their skilled nursing and rehab facility for our in-service prior to launching their online digital marketing campaign.
Give your residents the most precious gift
By
Judah Gutwein
Nov 13, 2017
Here I was standing at the funeral of Rabbi Israel T, one of the beloved residents of our nursing home and a man I came to love and admire in the too short period of time that I was privileged to know...
Ignorance is never bliss online
By
Judah Gutwein
Jan 23, 2017
Some industries are slower to adapt than others and the healthcare industry is no exception.
Effective communication with seniors
By
Judah Gutwein
Feb 18, 2016
We tend to forget that older people are in fact, people.
Lying can be an act of compassion
By
Judah Gutwein
Nov 27, 2015
Today we know that lying is sometimes the quintessential kindness a caregiver can offer any patient who suffers from dementia and, in particular, someone with Alzheimer’s.