With long-standing turnover issues plaguing the industry, recruiting companies are encouraging providers to rethink their hiring and retention efforts to stave off a potential crisis.

Arena is leveraging data-based technology and forming partnerships with the hospitality sector to get ahead of the curve. The company will offer its sourcing product as a complimentary service to clients in the senior living and skilled nursing sectors through September. Hospitality sector corporations have ceased hiring, but Arena’s predictive analytics service identifies job candidates most likely to achieve desired outcomes in specific post-acute roles and communities

“The pending escalation in COVID-19 patients is projected to disproportionately affect our vulnerable seniors and the heroic healthcare workers who currently care for them,” said founder and CEO Michael Rosenbaum. “Our technology can help identify former employees from other sectors who can succeed at essential healthcare jobs in this critical period.”

Any new contract for predictive analytic services will include sourcing integration.

OnShift is also positioning its Employ system as a way to quickly reposition and launch new strategies to meet hiring goals.

OnShiftEmploy was created with the February acquisition of Avesta Systems. A variety of tools seamlessly manage the talent acquisition process offering sourcing, recruitment, screening, hiring and onboarding.

The system was highlighted on a webinar Tuesday, during which OnShift experts also discussed combining technology and grassroots efforts to recruit displaced workers and others quickly during the COVID-19 crisis.

LeadingAge is encouraging its members to face the hiring challenge head-on with new and creative strategies that ensure residents’ well-being while also supporting staff. 

Among the efforts highlighted so far include:

*Reassigning staff when possible, such as to contact lines that aid family members.

*Awarding bonuses for full-time and part-time workers, or providing complimentary food to all workers while on duty and relaxing uniform codes

*Creating new positions to reduce burdens on frontline staff, like an initiative at the Gurwin Jewish Homes that created multiple new resident care coordinator positions. These employees supplement the work of CNAs performing duties such as making beds, delivering trays and answering phones.