Challenging fundamentals and real opportunity define the seniors housing and care sector, according to a top industry leader.
Current obstacles include low occupancy rates and staffing headaches, noted Brian Jurutka, president and CEO of the National Investment Center for Seniors Housing and Care. He spoke Wednesday at the organization’s Fall Conference in Chicago.
Jurutka cautioned that while occupancy has hit its lowest level since the second quarter of 2011, the number of occupied units actually continues to rise.
Former NIC chief executive Robert G. Kramer added that a key aspect of attracting and retaining workers in the future will be improved management and culture.
The organization also unveiled the fifth edition of the “NIC Investment Guide.” The biannual publication gives investors a one-stop look at overall market conditions. Notable recent shifts include robust construction activity, greater affordability sensitivity and rising acuity levels among residents, according to publication authors.
The 28th annual event has attracted more than 3,000 attendees, a new record. The deal-making gathering continues through Friday.
