![New guidebook helps measure how well PR efforts are working](https://www.mcknights.com/wp-content/uploads/sites/5/2018/07/pr_guidebook_313345.jpg)
The PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The book is intended to help users: measure social media; use metrics to determine how well public relations efforts are working; determine the most effective measurement tools and techniques for improving future campaigns; and measure the level of stakeholder engagement at your organization.