Editor’s Note: McKnight’s Long-Term Care News, McKnight’s Senior Living and McKnight’s Home Care are profiling the McKnight’s 2024 Women of Distinction honorees daily from July 1 to Aug. 13. For additional McKnight’s Women of Distinction content, visit this page.
After she graduated summa cum laude from the University of South Carolina with a degree in public relations, Mary Cate Spires’ career path could have been described as nomadic. But in 2019, she found her own home sweet home at The Arbor Company, where she is vice president of digital marketing and strategy after first working as a consultant.
Spires’ ascent at the organization has been nothing short of remarkable. She has won several internal awards for excellence in marketing, has spoken at countless industry conventions, and has served on multiple expert panels educating attendees about digital marketing in senior living and care. Not only has her marketing expertise been crucial to the continued success of The Arbor Company; her capabilities as a leader have served the organization well, too.
“While her excellence in marketing ideas is unsurpassed, what I think specifically sets her apart from anyone else is her innate ability to understand, respond to and mentor everyone that she comes in contact with,” her nominator said. “She has successfully put together a team of some of the most amazing women I’ve ever had the privilege to work with. All smart, capable, amazing women that may otherwise be overlooked in the workforce when looked at strictly on a piece of paper. We have women on the marketing team from all walks of life in all parts of the country that are inherently extraordinary.”
More about Spires:
- During her time at the University of South Carolina, Spires was honored as Public Relations Senior of the Year, and she also contributed to the accomplishments of a team for the Public Relations Students Society of America.
- Spires’ insights have been showcased on ABC News and featured in prominent publications and podcasts.
- She started at Arbor eight years ago as a consultant and worked her way up to her current role — all before she turned 35.
The McKnight’s Women of Distinction program is jointly administered by McKnight’s Long-Term Care News, McKnight’s Senior Living and McKnight’s Home Care. Healthcare Services Group was the Platinum sponsor of this year’s McKnight’s Women of Distinction Awards and Forum. PointClickCare was the Gold sponsor, and PharMerica was the Silver sponsor. Other sponsors included Curana Health, DirecTV for Business, Easyshifts, Hireology, Reliant Rehabilitation, ShiftKey and Sentrics.
Visit this web page to see lists of honorees from 2024 and previous years.
